Aunt Jemima

 

Originally Written: 06/17/2020

Ahem ahem, blehiem. As my I learned from my intellectual forefathers, I begin this beautiful dump:

Much like how milk is a constant reminder that white people possess privileges that the rest of the world can only dream of, in this case, lactase. It also acts as a reminder that the childhood of every white person in America is validated and reassured through the process of ingesting a nutrient rich fluid whiter than they and their bones, something that the black deposition is completely devoid of. Black people have no black drinks to remind them that they are themselves vital. Asians have lemonade and green tea. Hispanics have hot chocolate. The Indians have Chai tea. The Arabs have Yoo-Hoo! (as arabs are caucasian with more indo-european modification resulting in a darker appearance). Lastly, it was a tool of oppression used by president Clinton and president Bush to further disenfranchise black people by partnering with the board of milk distributors for the now widely condemned tactic of the "got milk?" campaign.

In this case, the defense of Mrs. Butterworth to maintain itself as a brand at the expense of Aunt Jemima and Uncle Ben is a reinforcement of white privilege and is a continuation of long standing trends that have violently raped and pillaged the black community. The retention of Mrs. Butterworth is an assertion that only white children, who are the largest consumer of the synthetic syrup brand, are entitled to an enjoyable breakfast experience. It is a push to guarantee that no white child will ever wake up in fear or distress that the first meal of the day will not be tasty when they wake up. This is a right now denied to black children, who were the among the largest purchasers of the Aunt Jemima syrup brand. Furthermore, the issues present itself as even deeper than breakfast and turn to the long standing question, "is black genocide still ongoing?" Dr. Cornel West has responded to this question with a resounding "yes!" In his latest book, Short Stack: Less Pancakes and African Americans to Eat Them With, he argues that elimination of such brand icons are in effect a genocide of black people from the business world iconography. He also links it to a wider pattern of genocide often seen in other business sectors such as the TV industry where black actors continue to go by the wayside into obscurity, or worse, BET. And again links to the music industry and their legalized slavery of black musicians. Everywhere we turn, we see less and less black people in America and in the world. Removing legendary black icons is continual reinforcement of this fate. Martin Luther King, Malcom X, Marcus Garvey, Huey P. Newton, Haile Selassie, Tupac Shakur, Muammar Ghadafi, Nipsey Hussle, Aunt Jemima, Uncle Ben. Soon there will be no black icons left in America; first icons fall, and then their followers soon after. Each pillar removed from underneath a battered and marred building until it can no longer stand. 

No Breakfast, No Peace.